I find most alliterative titles, like “Media musings,” to be about 40% cute and 60% annoying, but in this case, it’s a good match for the headline that inspired this post: “Ellen’s Oscar ‘selfie’ a landmark media moment.”
“A what moment?” I mused. “A landmark media what?”
Because the media is falling over itself to celebrate Ellen’s tweet, and because nature abhors a vacuum, it has fallen to me to be the curmudgeonly voice of this “event.” One of the first things a curmudgeon does is reach for the dictionary. A “landmark event” is “an event, discovery, etc. considered as a high point or turning point in the history or development of something.”
At first I thought it must be the high point of product placement. The picture in question was taken with a Samsung phone, Samsung was a big Oscar sponsor, and the Academy Awards are the biggest post-Super Bowl marketing event. But that’s not really new news. Reading on, I realized the article referred to a landmark social media event. Since tweeting about TV isn’t new, an expert, in this case an Oscar co-producer, had to explain it to the likes of me:
“What it’s all about right now is creating a conversation, and social media allows for the conversation as it’s happening.”
Oh thanks, now I understand.
The dogs don’t like me being a curmudgeon, so while I was writing this post, Kit grabbed my (non-Samsung) phone and snapped a selfie, hoping to create a new conversation.
“It’s all about what’s happening now,” she says, explaining why she wants to establish a social media presence.
So the price I pay for being a curmudgeon is having to ask all you loyal readers to give my dog a tweet (she accepts treats as well). After all, she is cuter than Ellen’s crew, and she hasn’t been real annoying since puppy days when she chewed up my wife’s phone. That really happened, but it’s a story for another day, and right now I need to let you log onto your twitter accounts. Don’t forget – it’s all about right now.