Mark Coker on the Justice Dept. vs. publishers

Mark Coker, the founder of Smashwords, is probably the best known advocate of ebooks as an alternative to traditional publishing, yet he doesn’t want those publishers to disappear.  He made this clear in an article on cnn.com on Sunday entitled, “A dark day for the future of books.” http://www.cnn.com/2012/04/15/opinion/coker-book-publishing/

Mark Coker

The Justice Department launched an anti-trust suit against Apple and five large publishing companies for adopting “agency pricing” and allegedly forcing Amazon to comply.  At the time, Amazon was pricing many books below cost, a move the other publishers feared would harm their print book sales. Three of the publishers have settled, while the remaining two, plus Apple, are going to court.

Coker seldom sides with big publishers, but in this case his reasons are clear:  he fears the Justice Department’s intention to protect consumers could actually harm them by harming the publishing industry by “forcing them to comply with onerous conditions…including restrictions on collaboration with fellow publishers and increased federal auditing and reporting requirements — [which] will increase publisher expenses and slow their business decisions at the very time when publishers need to become faster, nimbler competitors.”

Coker says that although agency pricing raises ebook prices, it “prevents deep-pocketed retailers or device makers from engaging in predatory price wars to harm competitors or discourage formation of new competitors. It would enable the marketplace to support more retailers, which would mean more bookstores promoting the joys of reading to more readers. And it would force retailers to compete on customer experience rather than price. Customers are best served when we have a vibrant e-book retailing ecosystem.”

As I understand Coker’s argument, if ebook prices drop too low, print publishing, the staple of brick and mortar stores as well as libraries, will become a money losing proposition.  I think we all know a certain “deep-pocketed retailer or device maker” who isn’t above “predatory price wars.”  Much as I love my kindle, I don’t want Amazon to become the only game in town.

I suggest everyone with an interest in writing, publishing, and ebooks read Coker’s article, the latest installment in a very convoluted drama.

An Era-less Era?

A critique group friend gives me back issues of The New York Times Book Review.  In the stack she gave me this week, I found a provocative article in the March 11, edition called “Convergences,” by Douglas Coupland.

Coupland noticed something unexpected during TV coverage of the 10th anniversary of 9/11:  nothing appeared very different than it had a decade ago.  The clothes, the cars, the hair, seemed pretty much the same.  This led him to speculate that:  “…we appear to have entered an aura-free universe in which all eras coexist at once – a state of possibly permanent atemporality given to us courtesy of the Internet.  No particular era now dominates.  We live in a post-era era without forms of it’s own powerful enough to brand the times.”

He then says, “The zeitgeist of 2012 is that we have a lot of zeit but not much geist.” (To Coupland’s credit, he does a mea culpa for this sentence).  He goes on to say there is something “psychically sparse” about the present, and writers and artists are creating new strategies to track it.  He then reviews Gods Without Men by Hari Kunzru, and calls it an example of “translit,” a new genre that fractures time and space while telling a single story.  In other words, it isn’t time-travel, or intercut parallel tales, like Pulp Fiction, but a singular narrative that unfolds all over the map.

Yet if Translit is a new genre, Once Upon A Time, a popular TV program, got there before Gods Without Men.   Though it doesn’t have as many sub-stories, structurally it’s the same.  Maybe part of our zeitgeist is a world where highbrow and lowbrow forms are equally likely sources of innovation.  (That sentence, containing the word, “zeitgeist,” was payback).

Once Upon A Time

Besides, who says this decade lacks “forms of its own powerful enough to brand the times?”

OK, when I was in grade school, my nightmares were not of winding up naked in public, but in my pajamas [this is true], so this particular fashion crime draws my attention.  But my reason for this post isn’t cultural artifacts – it’s something I’ve wondered about for a long time, that Coupland’s article brought to mind:  how and when the distinctive feel of a decade is formed?

Sometimes there’s a distinctive moment.  What we know as “the sixties” started the day John F. Kennedy was shot.  The last decade began on September 11.

Some decades don’t start with a single event; at a certain point, everyone simply knows the times have changed.  The eighties began when the good times started to roll.  In our current decade, something is rolling, but not good times.  We sense it, though it doesn’t yet have a name.  Read the paper or turn on the news, and you find a miasma of anger and greed, driven by fear and disillusionment.

This morning, with my coffee, I read details of how the New Orleans Saints bounties for injured opponents especially targeted head shots, even as overwhelming evidence points to concussive injuries as the source of higher than average rates of dementia in retired NFL players.  A little while ago I read of women arguing over a Facebook profile outside a waffle house.  Police arrived after shots were fired.  No external foe can destroy us, but we are doing pretty well on our own.

Lately politicians have been touting “American Exceptionalism.”  I first came across the term in Andrew Bacevich’s book, The Limits of Power:  The End of American Exceptionalism, 2008.  Both the politicians and Bacevich mean economic, political, and military superiority, things no country ever retains indefinitely, though they all believe they will when they have it.

President Obama got in trouble for speaking the truth when he said every nation thinks it’s exceptional.  Every nation has the potential to be, if you think in terms of character.  In those terms, our story might fall in the Translit genre – a narrative told across long reaches of time and place.  This decade would be a chapter set deep in the second act, when things are cascading downhill from bad to worse.  The darkness is pretty thick.  Who knows how the story is going to end?

Imagine by Jonah Lehrer: A Book Review

Update, July 31, 2012.

On July 30, author Jonah Lehrer admitted fabricating quotes in Imagine. He resigned his position as staff writer for The New Yorker, and Houghton Mifflin suspended sales of the book. You can read my full post on the topic here, which contains a link to the newspaper story. http://wp.me/pYql4-2hg

It is with much sadness that I’ve decided to remove the text of my review. Some of Lehrer’s observations on creativity remain insightful. At the same time, I think it is vital to stand up for ethics wherever we can find it in public life.

The Water of Life, Part 2

If you have not already done so, please read the first part of this article in the preceding post.

The Water of Life by Rogasky and Hyman, 1991.

Marie-Louise von Franz, a close colleague of Carl Jung, wrote extensively of fairytales.  She believed that these “simple” stories reveal the core of the psyche better than the great myths and sagas, shaped by poets and spiritual thinkers.  Reading these tales with the same respect the young brother shows the dwarf can reward us with nuggets of wisdom shaped by generations of storytellers sitting beside the hearth fire.

The opening of The Water of Life reminds us that when we don’t know the way, it pays to admit it, at least to ourselves.  We need to pay attention to everything, listen to everything, for we don’t know the shape of the messenger who may show us how to proceed.  Here is the rest of the story:

The dwarf told the third son where to find the castle where The Water of Life flowed.  He gave the prince an iron wand to open the gates, and two loaves of bread to appease the lions who guarded the entrance.

The third son throws the loaves to the lions

In the great hall, he found men turned into stone.  As he left the hall, he spotted a sword and another loaf of bread and picked them up.  Venturing on, he met a beautiful woman who welcomed him.  She said he had set her free. “This realm will be yours and all the enchantments broken if you return in a year to marry me.”

The woman directed him to the Fountain of Life and urged him to leave with the water before the clock struck noon, when the gates would close again. The young man hurried on until he came to a room with a freshly made bed.  Realizing how tired he was, he settled down for a nap.  He woke at quarter to twelve, and just had time to find the fountain, fill a cup with The Water of Life, and race back to the gate.  As it swung closed, it sliced off a piece of his heel.

The dwarf was waiting and told him the sword would defeat any army, and the loaf would feed any multitude and never be diminished.  The young prince then begged the dwarf to free his brothers.  The little man said to forget them, his brothers would only betray him, but he gave in at last to the younger brother’s pleading.

On the way home, the brothers passed through three kingdoms plagued by war and famine, and the youngest used his sword and loaf to save them.  At the same time, he told his older brothers about his success and his betrothal to the Lady of the Fountain.  Before he could give his father the Water of Life, the older brothers swapped it for sea water, which made the king worse.  The older pair then gave the king the true healing draught and claimed the young brother had given him poison.  The king ordered a huntsman to kill his youngest son in the forest, but the huntsman could not bring himself to do it.

The kingdoms the young prince had saved sent riches by way of thanks, and the king began to reconsider.  As the year drew to a close, the Lady of the Water had the road to her castle paved with gold.  She ordered her servants to chase off anyone who walked up the side of the road but welcome the one who strode up the center.  The two older brothers, anxious not to scuff the precious metal, walked beside it and were driven away.  The young prince, able to think of nothing but his love, had no care for gold and walked up the middle of the road.  

The Lady of the Fountain. Detail of an English tapestry

The Lady ran out to meet him.  He became Lord of her realm, freed all the frozen men, and reconciled with his father.  The two older brothers sailed away and were never seen again.

***

If the start of the tale presents a fairly clear dynamic, what follows is more obscure.  The question of how and when to interpret folklore goes far beyond the scope of one or two blog posts.  Folktales may be more primal than myths, as Marie-Louise von Franz suggests, but they leave more open questions.  I tend to follow James Hillman’s advice – “stick with the image.”  When scenes in movies and books, or events in our lives leave us puzzled, we may turn them over in memory and imagination for years without rushing to ask what they “mean.”  In doing so, we let them nourish us without draining their power by settling for simple answers.

For instance, the Lady of the Water of Life gives the youngest son clear instructions to find what he came for and get back through the gates before noon.  So what does he do?  Hits the sack when he spots a bed.  Strange behavior for a lad who has gotten as far as he has through doing what he’s been told.

I’ve come to believe the bed is another trial on the way to the Water of Life.  It took warrior courage and dwarf tricks to get by the lions guarding the gates.  Here the trial is staying awake – not always easy in life.  At the wrong time, if you “look neither right nor left,” you miss the chance of renewal.  At the right time, it’s essential.  If the prince hadn’t made it out by noon, I believe he would have turned to stone like the others in the courtyard.  There is nothing in this text to support this a view; my opinions are based on other stories.  One is a fuller account of stone people in a tale from The Arabian Nights.  The other is a trial-by-bed that Sir Gawain undergoes on a mysterious “Isle of Women.”  When he succeeds, he too becomes the champion of the Otherworld queen.

Such hunches are tentative and subject to change.  It isn’t answers but wrestling with the questions that draws my imagination again and again to this kind of story.

*** 

Two decades have passed since I found The Water of Life, and since then, “Look for the dwarf by the side of the road,” has become something I tell myself every time I’m stuck.  Such renewal is open to everyone – it’s our birthright, though certain attitudes, embodied in the older brothers, will chase inspiration away.  Older brothers pretty much run the world:  they are the movers and shakers, the ones who get things done, which means they keep going even as the walls close in.

That’s one reason I love blogging.  It’s an excuse to discover and celebrate people who talk with dwarves:  those who build little libraries.  Those who buck the trend and open small bookstores.  Those who publish their own books, in the grand tradition of Walt Whitman, who initially sold his poems door-to-door.  People, in other words, who try to occupy their own lives, which is what this story is really about.

A world where the Water of Life flows is filled with individual acts of courage.  A world where the waters are choked off looks very different, for as Michael Meade observes:

“There is something incurable in this world that makes the soul long for the healing and beauty of the otherworld.  Each visit to the other realm requires stopping the business and busy-ness of the daily world in order to listen to the questions being asked from the inner-under-other sides of life…Unless the inner voice and the little people are heard from again, the world will continue to drain of meaning and will keep turning a cold heart to the immensity of human suffering.”

The Water of Life

“Amidst a world increasingly disoriented and at war with itself, each person carries with them the seeds of a unique and valuable story trying to unfold. The youngest part of each psyche still longs to find the holy waters that can ease the pain of living and make life whole and meaningful again.” – Michael Meade

The Water of Life is a German folktale collected by the Brothers Grimm.  It shares a pattern with stories found all over the world:  the youngest brother or youngest sister, the one whom everyone else regards as incompetent, succeeds in a task or quest where the “wise” siblings fail.  In doing so, they bring new life to themselves and to the land.

Carl Jung analyzed The Water of Life in detail because it so neatly aligns with his theory of the four functions – thinking, feeling, intuition, and sensation – which are known to many through the Myer-Briggs Personality Profile.  Jung believed that at critical points in our life, renewal comes through “the inferior function,” the one that is least developed.  This “least competent sibling” lives closest to the unconscious where the healing waters lie.

The story has been a favorite of those who write about folklore from a psychological perspective.  One of these is Michael Meade, who wrote, Men and the Water of Life: Initiation and the Tempering of Men in 1994.  The original version, which analyzed six classic folktales, was based on the work he did hosting large men’s gatherings with James Hillman and Robert Bly.  In 2006, he revised the book and renamed it, The Water of Life:  Initiation and the Tempering of the Soul in an effort to broaden the scope to include both genders.  One more update preceded Meade’s release of an ebook last year.

A new urgency informs the latest version in light of the economic and ecological crises we face.  All along, Meade emphasized that the story speaks to cultures as well as individuals, for both can become rigid and stuck.

So let’s look at the story.  Here is the whole text for those who wish to pursue it: http://www.authorama.com/grimms-fairy-tales-51.html).

A king lies dying.  He calls his three sons and tells them only the Water of Life can save him.  The oldest sets out, looking neither right nor left and soon passes a dwarf by the side of the road.

“Where are you riding so fast, looking neither right nor left?” asks the little man.

“What’s it to you, runt?” asks the prince.

The dwarf is furious.  He speaks a few words, and before long, the oldest son finds the valley walls closing in on him.  He keeps going, looking neither right nor left, until he and his horse are wedged in the rocks unable to move forward or back.

The second son sets out, disrespects the dwarf, and soon he too is stuck.

When neither of his older brothers returns, the youngest begs permission to go on the quest.  Figuring his last son, who has  reputation for being odd, has no chance if the clever brothers are lost, the king is reluctant.  At last the third son wears him down and wins permission to venture forth.

When the dwarf asks where he is going, the youngest son gets off his horse and says, “I seek the Water of Life for my father who is dying.”

“Do you know where to look?” asks the dwarf.

“No,” say the prince.  “I have no idea.”

Because the youngest son is humble and shows him respect, the dwarf points out the road and gives him magical implements he will need to win the Water of Life.

The dwarf helps the youngest son

Others have written long chapters about this part of the story.  I could do the same but I don’t think I need to.  People who live with stories – most readers of this blog, in other words – are going to pick up the gist pretty fast.  Still, a few points that others have made bear repeating.

  • Jung used the dying king to illustrate the changes that come at midlife.  The energy that propels us into the world through our first three of four decades is often exhausted and in need of renewal.  Everyone knows the cliche of the business exec who turns 40 and buys a corvette and a trophy wife.  Most people are wiser than that, but it is the time when renewal comes from the parts of ourselves that we have ignored or suppressed while looking neither right nor left.  As Michael Mead put it, “Only when we are at the end of our wits do we turn to the deeper wit of the youngest brother.”
  • Students of folklore know that success most often hinges on finding a magical ally, and in many stories, the older and “wiser” brothers and sisters blow it as they do here, with arrogance.  It makes little difference whether we understand the dwarf as an archetype of the deep psyche or as our ancestors did, as a creature of the Otherworld which is never far away.  Respect is essential.  The unconscious can bring inspiration or neurosis; magical beings can bless or curse.
  • Meade calls the first two brothers, “the ego brothers.”  These are the “well adapted” parts of ourselves, the inner movers and shakers who get things done.  There are plenty of times in the modern world when you don’t want to look right or left, when you need to charge ahead.  But when our best ideas get us stuck, as they eventually will, we need the humility of the younger brother.  Free of ego, the first step he takes toward healing, both for himself and his father, is to admit, “I do not know the way.”

I read Michael Meade’s first version of this book in the early ’90’s, and it came to mind very powerfully last summer, when our government ground to a halt – as stuck as the brothers pinned between the rocks.  Wouldn’t it have been refreshing to hear even one of our leaders speak the truth and confess, “I don’t know which way to go?”  Unfortunately, no one gets re-elected that way; our leaders are still charging ahead, looking neither right nor left.

Intuitively we know there are times when business as usual no longer works.  As Meade puts it,“Once it has been lost, the Water of Life can only be found by wandering off the beaten path.”

To Be Continued


Justice Department Goes After eBook Price Fixing

The Wall Street Journal reports that the Department of Justice warned Apple and five major publishers that it plans to sue them for “allegedly colluding to raise the price of electronic books.” http://online.wsj.com/article/SB10001424052970203961204577267831767489216.html

The publishers include Simon & Schuster, Hachette Books, Penguin, Macmillan, and HarperCollins.  The suit centers on Apple’s plan to move ebook pricing from the “wholesale model” to the “agency model,” as it prepared to release the first iPad.  Biographer, Walter Isaacson, quotes Steve Jobs:

“We told the publishers, ‘We’ll go to the agency model, where you set the price, and we get our 30%, and yes, the customer pays a little more, but that’s what you want anyway,'”  

The publishers were then able to impose the same model across the industry, Mr. Jobs told Mr. Isaacson. “They went to Amazon and said, ‘You’re going to sign an agency contract or we’re not going to give you the books,'”

William Lynch, CEO of Barnes & Noble, testified in a deposition that abandoning the agency model would effectively transfer even more power to Amazon, since they can afford to sell ebooks below cost to build market share.

Everyone who intuitively knows that an ebook is not “worth” as much as a physical book must wonder why the two are so often priced within a dollar of each other.  If ebooks were “fairly” priced, would traditional publishers fall farther behind?  Would more brick and mortar stores disappear?

I don’t know…

But I do know that everyone who has a stake in the issue, or is just curious about the upheaval in publishing, should read this article to keep up on the latest events in the ongoing drama.

Snowcrash by Neal Stephenson – An Appreciation

Twenty years ago, Mary and I got our first real home computer (the Commodore 64 didn’t quite count).  With an Intel 486 processor, 500k of ram, an 8k external modem, and AOL memberships, we were wired!  Full-fleged members of the information age, at least by the standards of the day.

The same year, 1992, Neal Stephenson published a visionary novel called, Snowcrash. In retrospect, it merits the word, “prophetic,” for its sketch of life in the metaverse – a word Stephenson coined – and in the inconvenient world we call “reality.”

Consider:

In Snowcrash, Stepenson posits a world where nation states have transferred most of their power to corporations. Most people are corporate citizens and live in corporate enclaves, or less prestigious burbclaves.  The hero of Snowcrash, Hiro Protagonist, is a citizen of “Mr. Lee’s Greater Hong Kong.”  Military power belongs to private contractors, as do the roadways, which vie for driver/customers.  The post office is gone; private couriers deliver snail-mail.  The United States occupies a smallish territory centered in the Mohave Desert, and keeps it’s employees busy with make-work projects.  The former United States economy hinges on two industries – computer microcode and high speed pizza delivery, which has been revolutionized since the Mafia took control.

Though Hiro is a citizen of Hong Kong, as a pizza driver, he can’t afford to live in their enclaveclave.  Home is a self-storage unit under the flight path at LAX.  Like most of his hip and cyber-savvy generation, he spends most of his time online in the guise of his avatar, navigating virtual worlds.  But something is happening in the online world.  A strange new computer virus, when opened, generates a graphic pattern that scrambles the brains of the user.  They are dazed and speak in tongues.  With a young woman named YT, for Yours Truly, Hiro sets out to unravel the mystery.

The villain turns out to be a charismatic preacher.  In his attempt to secure both temporal and spiritual power, he has tapped into the ancient Sumerian glyphs that first scrambled human speech patterns in the event known as the Tower of Babel.

It’s been 20 years since I’ve read Snow Crash, so I’m writing this from memory.  I’m not necessarily recommending the whole novel.  The first jaw-dropping 100 pages, where Stephenson built his world, flew by and still leave me in awe.  I remember the rest of the book dragging in parts, but I still think of the story all the time.  Most futuristic fantasies prove as silly as the 1930’s movie shorts that show humans zipping along in their air cars between high rise buildings, happy and without any accidents.  This book is different.

In 1992 there were no virtual worlds.  Now there are, and you have to create an avatar to negotiate them.  These days, it isn’t so hard now to imagine a bright young man living in a self-storage shed.  But above all, Snow Crash comes to mind because in the wake of “citizens united,” it’s so easy to see corporate power growing while government power wanes.  With Super Pac money rolling the election year dice, does the government control corporations or do corporations control government?  Neal Stephenson saw this and other aspects of our world coming 20 years ago.

Snow Crash, is a visionary novel that all lovers of fantasy should know.

An Author’s Guide to Publishing in 2012 – A Guest Post by Amy Rogers, Part 2

This is the second part of a guest post outlining ways writers can understand and respond to the rapid changes in the world of publishing.  If you haven’t read Part 1, I suggest you start with that post, which immediately precedes this one.

_____________________________________________________________________

An Author’s Guide to Publishing in 2012 – Part Two, by Dr. Amy Rogers

Part 2: Indie Publishing

Take all of the above and add another, less glamorous tech advance: print-on-demand publishing.  What you get is a slew of new publishing options.  Traditional New York-based publishers (now consolidated into six major houses with many imprints) used to be the only game in town.  What was once derisively called vanity publishing has become “indie”, and indie publishing encompasses a wide range of approaches.

Self-publishing:

This is the buzzword on everyone’s lips, but what does it mean?   I find that many people use the term “self-published” to broadly describe any book in any format that does not have the imprimatur of a Big Six publisher.  This fails to account for the various degrees of self-publishing and also the new professional indie publishing options out there.

1.  A truly self-published book is written, edited, designed, formatted, and distributed all by the author.  The main advantages of this approach are total control and minimal financial expense (though the investment of time may be substantial).  Some writers create their own publishing company to do this.  However most self-pubbing authors hire out at least some the non-writing tasks.  In fact, the majority of “self-published” titles were published by a subsidy publisher chosen and paid for by the author.

2.  Subsidy publisher

A subsidy publisher is a company hired by the author to turn his text file into a paper or digital book.  In most cases, the subsidy publisher provides online distribution but NOT to bricks-and-mortar bookstores.

With subsidy publishing, the author pays out of pocket for all expenses.  The cost and services provided vary a lot, so it pays to shop around.  Unlike old “vanity” publishing, print on demand technology frees the author from having to pay in advance for a print run of books that might never sell.  This keeps the costs low relative to the old days.  In this model, the author is the publisher’s customer.

The next step closer to a traditional publishing arrangement is assisted self-publishing where the author does not pay the costs upfront but rather shares future royalties with the service provider.  This means the book has to be good enough that somebody is willing to take a modest financial risk in publishing it.  Several literary agencies are now offering this type of “consulting” service to their existing clients in exchange for a commission.

3.  Not self-pub: Small presses

A small press is any traditionally-structured publisher that is not owned by the Big Six.  University presses, regional presses, niche publishers and others fit in this category.  Such companies may only publish a few titles per year.  The key distinction that makes this “not self-pub” is the publisher, not the author, pays the costs of getting the book out there.  In this model, booksellers and readers are the publisher’s customers.  Unlike self-publishing, the author must provide a manuscript that is deemed commercially viable on at least a small scale.

4.  Digital-only full-service publishers

This category didn’t exist until a few years ago.  Digital-only publishers operate like small presses but release their titles only in e-book formats.  This keeps their costs lower and allows them to take on riskier projects—such as first novels—that may not sell enough copies to catch the attention of a Big Six imprint.  My own publisher, Diversion Books, is a leader in this category.

With Diversion, the author retains the right to self-publish in paper.  This creates an interesting situation: my science thriller Petroplague is currently on sale with two different covers and two different publishers.  One cover is for the professional e-book with Diversion; the other cover is on the paper books I produced at my own expense with the help of a subsidy publisher.

One size does not fit all in publishing these days.  Indie authors can choose to learn a variety of non-writing skills and publish their books themselves, or they can hire others to do it for them.  If the book is marketable and the author is willing to split royalties, a small press or a digital-only publisher may be an alternative to the Big 6.  For the first time in the history of the book, barriers to entry are low and every writer has the power to bypass the gatekeepers and put his or her words in the hands of readers.

—–

Amy Rogers is a Harvard-educated scientist, educator, and critic who writes science-themed thrillers. Her debut novel Petroplague is about oil-eating bacteria contaminating the fuel supply of Los Angeles and paralyzing the city.  She is a member of International Thrillers Writers Debut Class (2011-2012).  At her website ScienceThrillers.com [there’s a link on thefirstgates blogroll], Amy reviews books that combine real science with entertainment.  You can follow Amy on Twitter @ScienceThriller or on her Facebook fan page http://www.facebook.com/pages/Amy-Rogers/202428959777274

_____________________________________________________________________

Please stop by Amy’s blog, ScienceThrillers.com, to leave a comment if you enjoyed this series.  While you are there, take a look at the features, sign up to receive the newsletter, and enjoy the reviews of a number science-related thrillers, ranging from The Hound of the Baskervilles to Jurassic Park.