Guest Post by Indie Author, Jayden Scott – Part 1

At the start of May, Jayde Scott, a young writer from England, invited me to review her eBook, A Job From Hell.  Based on the professional presentation of her Smashwords page,  http://www.smashwords.com/books/view/56864, I agreed, though with some trepidation:  vampire romance isn’t normally “my thing.”

To our mutual relief, I enjoyed A Job From Hell and posted my review here at the end of May:  https://thefirstgates.com/2011/05/25/a-job-from-hell-by-jayde-scott-book-review/.  During the process, we exchanged a few emails – enough for me to realize what a complex operation an ebook publishing and marketing venture can be.  I invited Ms. Scott to describe her process, and she found the time – despite publishing two new titles this summer – to send a very detailed reply.  So detailed, in fact, that I’ve split her post into two sections.

In this section, the author describes what led her to the world of Indie publishing.  The next section outlines the nuts and bolts of her procedure.  Anyone who is interested in ebook publishing will find a wealth of information in Ms. Scott’s account.

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Jayde Scott

A year ago, I would never have thought I’d be an indie author one day. At that time, I was unemployed, like many people in the UK, and could barely afford paying the rent let alone meet the monthly repayments of my student loan. Even with two good degrees, I had been looking for a job for three years without much success. During breaks from filling out application forms and struggling to get freelance work, I kept myself sane by writing as much as I could. It was my way to deal with the stress and pressure of not having a regular job.

Writing had been a hobby of mine for more than ten years. I had six books ready for publication and was actively seeking an agent or publisher for my work. Several times I came very close to landing an agent and did the ‘suggested’ changes to my manuscripts, only to have my hopes dashed again. With publishers I had similar experiences, some rejected me because I wouldn’t cut down on a 94k manuscript, others because they didn’t like a particular character. There was a time when I just couldn’t afford the horrendous postage charges for sending a manuscript to the US, so I kept postponing sending off large parcels until I got a freelance gig and had some money left.

After reading about Amanda Hocking’s success, I realised publishing doesn’t start and end with landing an agent and selling one’s work to one of the big six publishers. Sure, that would be a nice accomplishment, but I figured I might be more likely to win the lottery. It took me a long time to take this step because I kept hoping someone might make an offer soon, but when the offer never came in and I was more and more struggling to get a job and pay the bills, I decided I had nothing to lose by going the independent route. At least I had tried my best.

So, instead of wasting yet more time, I spent two weeks getting my first manuscript, Alex Gonzo, Royal Spy, ready for publishing via Kindle. It took a few attempts (actually, more than I care to reveal), but I finally figured out how to format it correctly after which it became easier with every book published.

Needless to say, I knew next to nothing about self-publishing a book or the marketing involved. I had heard of authors using Twitter and Facebook to promote their work, but that about summed up my knowledge of social media. My first attempts at Tweeting were pretty much useless and Alex Gonzo, Royal Spy didn’t sell a single copy. Five months later, I had barely sold 100 copies of that book, but I wasn’t ready to give up and self published A Job From Hell, which is the first book in the Ancient Legends series. That book didn’t take off straight away. In fact, I only sold about 60 copies in the first month. However, the more time I spent researching on the Internet and reading as many blog on publishing as I could find, the more I was determined to succeed, not least because I still hadn’t found a job and it didn’t look like I would in the near future.

Three months and a few more books later, I sell a few thousand copies a month. My books aren’t doing as great on Amazon as those of some of my fellow authors and I’m thinking maybe my coverart isn’t that great, maybe my blurbs would benefit from a makeover. However, at a price of 99c a book, my earnings at least pay the monthly rent, which is more than I would’ve earned if I kept contacting agents and publishers only to have my confidence crushed.

TO BE CONTINUED

Disruptive Technologies and the End of Borders.

In the electronics industry, one of our truisms was that change is the only constant.  We also talked and thought a lot about “disruptive technologies.”  The term was coined by Clayton Christensen in a 1995 article and elaborated in his 1997 book, The Innovator’s Dilemma.  Even well managed firms (and Borders does not seem to have been one of these), can be blindsided by failing to recognize “the next big thing.”  This is because its first manifestations tend to be clunky and crude.

The makers of fine coaches were probably not too worried when the first loud, dirty, and expensive horseless carriages appeared.  The empty factories and smokestacks in Rochester, NY are mute witnesses to Kodak’s failure to recognize the threat that digital photography posed to their chemical business.  Tower Books, which I loved, failed to develop an online presence, and Borders, among other things, was late to the eReader party.

There is no good news in this for anyone, least of all the 11,000 employees who are out of a job.  Or everyone who found wonderful things while browsing the stacks.  Even the idea that disappearing big-box bookstores will give indies a second chance seems unlikely.  One writer interviewed on NPR, whose books are carried by Borders, suggested that future bookstores may resemble what you find in airports:  “cookbooks, vampire novels, and celebrity tell-alls.”  http://www.npr.org/2011/07/19/138499967/mich-book-chain-borders-closing-after-40-years

I remember a college town where a wonderful independent bookstore closed soon after a Borders opened. Now it has come full circle and both are gone.  All I can think of are these words of the late George Harrison: All things must pass.

Victory to the Outsiders?

In 2009, 288,355 books were traditionally published in the US, and 764,448 were self-published.  The numbers for 2010 were similar, though I don’t have the exact figures handy.  A million new titles a year.  No wonder my book queue does not grow any shorter!

As the sheer quantity of books in print grows, the amount of advice for writers seems to grow too.  Four smiling faces stare at me from the cover of the new Writer’s Digest, next to titles of the following articles I will find inside (this is their “10” issue):

  • 10 Markets Open to New Writers
  • 10 Writing Myths Busted
  • 10 Ways to Start Scenes Strong
  • Bestselling Secrets for 10 Top Genres
  • 10 Ways to Stretch your Creativity
  • 10 Tips for Beating the Fear of Rejection
  • Take your Writing on the Road:  10 Inspiring Destinations.

Last week at the gym, I had a minor epiphany.  The talking-heads were doing their thing on CNN, and I realized the TV financial advisors and those who offer writing advice have a lot in common.  They can inspire; they can stimulate the flow of ideas; at the right moment, they can spark individual creativity, but no one who depends on them, who tries to practice their often contradictory advice is going to do better than average in either arena.

After my workout, I took a book out to the pool area for a read and a swim.  Summer poolside reading is a pleasure I jealously guard.  No reading to self-educate.  This is where I let stories carry me away.  Where I forget the million titles a year for the one I hold in my hand.

This time at the pool, I was rereading passages from the wonderful, Emerald Atlas, by John Stephens, that I reviewed here:  https://thefirstgates.com/2011/06/08/the-emerald-atlas-by-john-stephens-a-book-review/.  This time, because of my earlier thought train, I noticed all the rules Stephens broke in his novel.

Common “wisdom” says that not only is the omniscient viewpoint passe, but it confuses middle-grade readers – and yet here it was, masterfully executed and just right for the story.  Similarly, the consensus on the proper age for middle-grade protagonists is 12, yet  Kate is 14.

Fortunately for us, John Stephens had a successful career writing for television before he started his novel, so I’m guessing he hasn’t read how-to articles for writers in quite a while.  For here is a built in contradiction – if a million books are published each year, and the brass ring goes to those that step”out of the box,” we are not going to get there by heeding advice on how to get into the box!

I want to be very clear:  I am not disparaging learning one’s craft – badly handled omniscient viewpoints aren’t pretty.  What I am saying is that if we slow down and listen, won’t our stories tell us what they want?  If stories come from deep in the part of ourselves that dreams, isn’t it somewhat rude to meet them with an armful of rules?

I find myself wondering how many truly original novels were written by outsiders, people who bypassed the whole seductive promise of 10 Ways to Break Into Print.  Suzanne Collins, author of The Hunger Games was a TV writer like John Stephens before she wrote her novel.

Stephanie Meyer had not even written a short story before Twilight and had considered going to law school because she felt she had no talent for writing.  The idea for her vampire tale came to her in a dream, and she started writing because, after the birth of her first child, she wanted to stay at home and be a full time mom.  Echoes of the now-famous story of J.K. Rowling.

My cousin knew Jane Auel as a neighbor in a wooded Portland suburb, and never dreamed she was writing Clan of the Cave Bear at the kitchen table.  I doubt that the Inklings tried to tell Tolkien the proper age for Hobbits – 30 rather than 40.

What I am suggesting here – mulling over aloud, actually – is that all our lists of 10 Ways to do things are far less important than finding ways to remain Outsiders.  Outsiders who can dream without any fetters.  It isn’t easy, as anyone who even attempts it discovers, for the promise of an article or a friend’s advice on how to break into print can be as seductive as the lotus blossoms to the men of Odysseus’s crew.  Yet I am coming to believe it’s necessary to learn how to drop it all for extended periods of time.

For as the great Japanese teacher of Zen, Shunryu Suzuki said, “In the beginner’s mind there are many possibilities, but in the expert’s there are few.”

Summer Writing Contests

It seems like the “contest scene” picks up steam during the second half of the year.  I know there are round-the-calendar listings, but I tend to jot the URL’s on postIt notes and lose them, so I mostly wait for the listings to come to me.  Here’s one from the Gotham Writer’s workshop:  http://tinyurl.com/3zbt3op (contest listings near the bottom of the newsletter).

Of note is the Zoetrope All-Story Short Fiction contest:  5000 word limit, all genres, $15 entry fee, multiple entries fine, prizes of $1000, $500, $250, and the top ten entries will be considered for representation by several literary agencies.  The deadline is Oct. 3, 2011.

There is also a contest for train stories between 2,000 and 20,000 words long.  There are two contests for non-fiction, one for screenplays.  In celebration of the 1950’s Sci-Fi Magazine, Galaxy there’s a contest for novellas between 15,000 and 20,000 words in length to be published in ebook format.

Unfortunately, some of the deadlines have passed, and others are only good through July 4, but there will certainly be more opportunities, especially for writers who like short fiction.  I’ve read several articles saying that while some of the print magazines that featured short fiction have folded, others are popping up in online form.  Let’s hope so.  This is something to watch.

A Job From Hell by Jayde Scott: A Book Review

Several weeks ago, a young author from London, Jayde Scott, emailed and asked me to review her ebook, A Job From Hell.  She sent the link to her Smashwords page, which can serve as a model of how to present an ebook; the cover, description, and the montage of images and music in the trailer are very professional and lend a clear sense of what the book is about.  Have a look:  http://www.smashwords.com/books/view/56864

A Job From Hell is a paranormal romance featuring vampires, but what separates it from similar stories is the tongue in cheek tone set by the protagonist, seventeen-year-old, Amber, who takes a summer housekeeping job on a  remote estate in Scotland where the cab driver will not take her after dark – not a promising omen, but Amber needs the money for college.  Amber is a teenage Bridget Jones and a refreshing change from so many breathlessly serious YA heroines who are princess material and/or destined to save the world.

Amber stumbles all over herself when she meets her new boss, the hunky Aidan, who never appears by day, but before she can puzzle out what that means, she accidentally wins a competition for otherworld creatures, held only once every five-hundred years.  The prize, five hundred years of second sight and the ability to see the dead, is nothing she wants but also proves to be nothing she can give back, even when legions of other supernatural creatures take an unwanted interest in her.  It is shocking enough when Aidan, leader of the local vampire clan, informs Amber that she is destined to be his mate for eternity, and only gets worse when the Shadows, sworn enemies of vampires, spirit Amber away to their hidden lair and tell her she will have to stay there.

More than the various thrills and chills, it was the cast of characters who kept me turning the pages.  In addition to Amber, we have Kieran, who is Aidan’s snarky brother and drives his SUV like a maniac.  There is Angel, a lonely Shadow who wants to be Ambers BFF, and my favorite, the delightfully irreverent  Cassandra, who is Lucifer’s daughter and notorious for her hellishly bad fashion sense.

The one major character who didn’t quite fit the Buffy-like tone of the story was Aidan.  Although he was “turned” into a vampire at 18, he’s had five hundred years of living experience, and I found myself wanting a bit more reserve or wisdom from him, something to set him a little apart from “the gang.”  Even so, it was the gang that made A Job From Hell appealing, and now that I’m done, I find I miss them.  No fear on that score, however, as this is just the first title in Ms. Scott’s Ancient Legends, series.  A Smashwords reviewer says the next book is due out June 1, and at a cost of $0.99, you can hardly go wrong.

Hollowland by Amanda Hocking – A Book Review

If you are a writer, unless you’ve been living with wolves, chances are you have heard of Amanda Hocking, the twenty-something Minnesota author of young adult fantasies who spun the publishing industry in an unexpected direction.

One year ago this month, after a string of rejections from agents and editors, Hocking uploaded two novels in Kindle format.  She thought $43 for her first two weeks of sales was “pretty good.”  By the start of this year, she was selling half a million eb00ks a month, and in March she signed a reported $2 million dollar contract with St. Martin’s Press.

Amanda Hocking’s story has been told in the New York Times, the Wall Street journal, and on dozens if not hundreds of blogs, but one key question is seldom directly addressed:  are her books any good?  I just finished my first Hocking novel, and the short answer is, yes, it was lively, original, and I liked it a lot.

Hollowland starts with a bang and the action does not let up.  How is this for an opening sentence?

“This is the way the world ends – not with a bang or a whimper, but with zombies breaking down the back door.”

These are not your old-school, reanimated corpse type zombies.  No stiff, slow, shambling, mumbling, B-Grade movie zombies.  A mutation of the rabies virus has infected most of the population, causing them to become really angry, really psychotic, and ravenously hungry.  After her quarantine station near Las Vegas is breached by a coordinated zombie attack, 19 year old, Remy, and her friend, Harlow, set off across the desert, determined to find Remy’s brother.  Their first traveling companion is an African lion – animals are immune to this kind of rabies, and all the big cats from Circus Circus are loose.  That night they meet a rock star whose fame doesn’t mean so much in a post-apocalyptic world.  They pick up an SUV and a couple of refugees from a fundamentalist cult, whose leader has the habit of “cleansing” his female followers in his bedroom.  And so it goes.

It says a lot about Remy that she names the lion, Ripley, after Sigourney Weaver’s character in the Alien movies  That is the mojo you need when the zombies are winning.  Remy also has a charming irreverence, the kind of simple, eyes-open, speak-your-mind nature that you see in Amanda Hocking’s online interviews.

I can really see, though I have not found the words to express it, why the literary establishment would not cut Hocking a break.  There’s a hint of piety about the stories and characters you see in the YA fantasy section of Barnes&Noble.  The word “homogenized,” comes to mind.  And “processed food.”  And “inbred.”

This story was fresh, a little bit raw, a bit unpolished, but shaped by a writer whose imagination has not, and hopefully will not, be poured into the grooves shaped by others.  Hocking reminds me of Stephen King and not for the obvious horror licks that they share.  Both authors seem to gravitate to horror not just for its own sake, but to explore what ordinary people will do in impossible situations.

Hollowland is a available in both self-published text version, and Kindle format for $0.99, and in case anyone does not know, a Kindle device (though I love mine) is not required to read a book in that format.  Amazon has free Kindle apps for pc, mac, iPads and smart-phones.

Enjoy.

A Seven Figure Contract for Amanda Hocking

Thanks to my friend Rosi Hollinbeck for sending me a link to the latest episode in the ongoing eBook “explosion.”  (Be sure to check out Rosi’s excellent blog, The Write Stuff, at:  http://rosihollinbeckthewritestuff.blogspot.com/ ).

Amanda Hocking, the poster-girl for rags to riches in eBook publishing, sold  the rights to an upcoming, four book YA fantasy series to St. Martin’s Press for a reported $2 million dollars.  http://tinyurl.com/4l2kddj

One year ago, Hocking, after repeated rejections by traditional publishers, uploaded two books to Amazon, hoping to make several hundred dollars by October to attend a Jim Henson exhibit in Chicago.

Something in our national character loves pathfinders and likes to see “ordinary people” get ahead, especially when they have Amanda Hocking’s humor and sense of irony.  Too bad Oprah is going off the air; that would have been a fun interview.

Several other points come to mind:

  • This is confirmation of the buzz I’ve been hearing, most recently at a local agent’s workshop, that good ebook sales have become another viable avenue into traditional publishing – arguably with better odds for some kinds of books than the query-an-agent route.
  • A critique group friend who runs her own small press and follows the publishing industry reports that genre fiction does especially well in the ebook format.  I would imagine it has to do with the price spread:  $9.99 these days for a paperback at Barnes&Noble vs. $0.99-2.99 for Indie ebooks.  Are the “official” books better written?  Based on my limited sampling, in general they are, but not in every case.  One nice thing about Smashwords.com is that you can sample half of the text of their ebooks before purchase, so you pretty much know what you are getting.
  • Most surprising to me is that segments of the writing community do not get it either.  Case in point:  I just got a card announcing the 19th annual “Writer’s Digest Self-Published Book Awards,” which completely ignores the world of ebooks.  (Can we say it?  “Hard-copy is sooo last year!”)

A few years ago, I attended one of the better writing conferences.  I booked some appointments with editors and agents, but I wasn’t really trying to sell anything; I wanted feedback on my WIP.  I had several plot ideas and wanted to sound them out, and it was very valuable overall.  Other people were suffering in the job interview mode, all their self-esteem on the line with their manuscripts.

I made a mental note to myself – my manuscript is not my self.  I forget it from time to time but the principle is still valid.

I truly enjoy the brave-new-world of ePublishing because it supports that realization by giving me a look behind the curtain.  Traditional publishers and even Writer’s Digest are run by busy business people who are doing their best but sometimes miss the boat and make mistakes.  I find it refreshing to find we have a thriving alternative that few of us even knew about six months ago.


More on the eBook Gold Rush

I live about two miles north of the American River.  In 1848, “Captain” John Sutter, who owned this part of the territory, hired John Marshall to build a sawmill on the American not too far upstream, in the town of Coloma.   On the morning of January 24, Marshall spotted some flecks of yellow metal in the mill race.  He knew gold when he saw it.  Marshall tried to keep his discovery a secret, and we all know how that worked out.

Replica of Sutter's Mill at the Gold Discovery Site

 This bit of local history came to mind when I spotted an article in Forbes called, “Who Wants to be a Kindle Millionaire?”  http://blogs.forbes.com/kiriblakeley/2011/03/06/who-wants-to-be-a-kindle-millionaire/?

I would not have bothered with another post about Amanda Hocking, except this piece is writen by a traditionally published author, Kiri Blakeley, who writes in a very measured tone about Hocking’s success and the reality of traditional publsihing:

There used to be a time, not too long ago, when traditional publishing had many benefits…Publishers…used to do all kinds of nifty things for their authors, like throw them a cool book party, send them on a book tour, get their books reviewed in the press and give manuscripts loving yet eagle-eyed editing. Now, chances are an author doesn’t get any of those things—unless she’s on a reality TV show.

Blakeley continues:

… going with a traditional publisher can be extremely expensive. Authors are generally expected to pick up costs for their book’s website, a book’s outside publicist, marketing materials like postcards, and any costs associated with readings or tours. All of this can run into the tens of thousands of dollars. Trust me, I know.

This post is also worth reading because Blakeley’s interview with Amanda Hocking shows the young author to be very savvy about the uniqueness of her success, and dismissive of all the talk about the death knell of traditional publishing. 

Still, with the flurry of articles, you have to assume that every writer, editor, and agent with a computer has heard that Amanda Hocking struck the mother lode.  I have to think that when Forbes runs an article asking who wants to be a kindle millionaire, there are writers buying mules, covered wagons, and gold pans,and  firing up their laptops, and googling, “vampires.”

I find myself humming the naughty verse to “Oh Susannah,” and trying to make up more.